Convenience goods/services are those products or services for which the consumer is not willing to spend any effort to evaluate prior to purchase. They are frequently purchased commodity items, usually purchased with very little thought, such as common beverages, bread, or soap.
This is a picture of a carton of orange juice which is a convenience good because consumers does not spend a great deal of thought or effort on purchasing a carton of orange juice.
Convenience goods/services are those products or services for which the consumer is not willing to spend any effort to evaluate prior to purchase. They are frequently purchased commodity items, usually purchased with very little thought, such as common beverages, bread, or soap.
This is a picture of a carton of orange juice which is a convenience good because consumers does not spend a great deal of thought or effort on purchasing a carton of orange juice.